Visitors continue to flock to the Murray region
The Murray Region have been reported as receiving a substantial increase in tourist numbers over the last 4 years.
Domestic overnight figures are up 6.6%, and day trippers have increased by 13.6%, continuing a trend since 2014.
Albury Wodonga received almost three quarters of a million overnight visitors, who spent an estimated $264 million, which is $73 million more than the previous year.
Chair of the Murray Regional Tourism Board, Wendy Greiner, says the tourism sector has never been stronger, with nearly 20% of people employed in the region, working in tourism.
“Encouragement to continue our successful cross border collaboration and leadership across this huge region – from Albury-Wodonga to Mildura and Wentworth. But, also a challenge to be tenacious in realising the game changing projects highlighted in our recently released Murray Region Destination Management Plan,” Ms Greiner said.
Three such game-changing projects that MRT are pursuing are the Murray River Road, Ports of Murray and the Murray River Adventure Trail.
“This growth is the result of our team and our partners Visit Victoria, Destination New South Wales, Destination Riverina Murray, Regional Tourism Associations and the 13 local government areas working together with operators to improve the experiences on offer, events, digital presence and customer service.”
“Many domestic visitors come to the Murray region to visit friends and relatives, and so the communities along the river play an important role in these results, too. It is really pleasing to see across all of the sub-destinations that there has been growth achieved in one or more of the key metrics: total overnight visitors, visitor nights or day visitors,” Ms Greiner said.